The goal was to create a compelling key visual for ERHAIR’s Scalperfect series, focused on scalp health. This visual needed to convey ERHAIR’s dedication to resolving scalp issues like dandruff, irritation, and imbalance while highlighting a sense of purity and care.

The Challenges:


The challenge was to design a standout visual for ERHAIR's Scalperfect that required creating a distinctive "look" to set this product apart from other offerings in ERHAIR's lineup. Maintaining a balance between aesthetic appeal and medical credibility was crucial, especially in establishing a cohesive identity for use across diverse platforms and materials.

Result:


The final Scalperfect key visual effectively captures the essence of scalp health and care, enhancing brand recognition and reinforcing ERHAIR’s reputation as a solution-oriented hair care provider. I incorporated water elements to convey the impression of purity, hydration, and refreshment, aligning with Scalperfect's focus on soothing and balancing the scalp. This visual choice helped to reinforce the product’s promise of a clean, healthy scalp.