The goal was to create a striking key visual for ERHAIR’s 'RESTORE' series, which targets hair repair and rejuvenation. The visual needed to resonate with the brand's focus on providing solutions for hair concerns like hair loss, dandruff, and damage, while also conveying a sense of revitalization and health.

The Challenges:


One of the main challenges was crafting a design that stood out in a competitive market while staying true to ERHA’s clinical roots. The brand’s dermatology background required a balance between aesthetic appeal and scientific credibility. Additionally, creating a distinct visual identity that could be consistently applied across various platforms and marketing materials was critical.

Result:


The final key visual effectively captured the essence of the 'RESTORE' series, blending clean design with elements that symbolize strength and rejuvenation. I incorporated elements like coconut and coconut oil, representing the product's ingredients, to convey the impression of natural nourishment in the key visual. This approach enhanced brand recognition, aligning with ERHAIR's reputation for offering targeted hair care solutions. Feedback from both the client and end-users indicated increased product appeal and engagement.