The goal was to create a comprehensive collaterals kit for ERHA.DNA that effectively communicates its innovative approach to personalized skincare. The design needed to reflect the brand’s focus on science, customization, and dermatological expertise while appealing to a modern, health-conscious audience

The Challenges:

• Translating the concept of DNA-based skincare into visuals that are both engaging and easy to understand.

• Ensuring consistency across all materials, including brochures, packaging, and point-of-sale displays, while maintaining a clean, professional aesthetic.

• Balancing scientific accuracy with approachable, user-friendly design elements.

Process:

• Conducted a deep dive into the ERHA.DNA brand, focusing on its unique selling points and target audience.

• Designed a visual language incorporating modern and futuristics layouts with "DNA-inspired" patterns and icons.

• Selected a modern color palette and typography to enhance the brand's scientific yet approachable identity.

• Developed a range of collaterals, including product packaging, information leaflets, and in-store visuals, ensuring alignment with the overall branding strategy.

Result:


The collaterals kit successfully conveyed ERHA.DNA’s unique value proposition, enhancing customer understanding and trust about the product which helped strengthen the brand’s positioning in the personalized skincare market. The materials were well-received by customers, boosting engagement and driving product interest.