Diabetasol sought to strengthen its position as a trusted nutritional solution for diabetes management, emphasizing its ability to help consumers maintain healthy blood sugar levels. The goal was to create a visually impactful campaign that made the benefit of stable blood sugar levels immediately clear to the audience.

I led the creative direction for the campaign, developing a key visual concept that superimposed the Diabetasol box as it transformed into a glucometer. This transformation creatively demonstrated how Diabetasol supports users in achieving healthy blood sugar levels, culminating in a positive glucose reading on the LED screen of the glucometer.

By superimposing the Diabetasol box transforming into a glucometer, you effectively conveyed the product's core benefit in a way that was both clear and compelling. This not only increased brand awareness but also reinforced the perception of Diabetasol as a trusted partner in diabetes management.